It can be difficult rounding up media usage data, especially international data, so I’m always happy to throw such reports up on shore: 2014 UAE SOCIAL MEDIA OUTLOOK: INCREASING CONNECTIVITY BETWEEN GOVERNMENT AND CITIZEN. The 26-page report is focused on the United Arab Emirates but includes data from the wider Arab region.
From the Introduction:
The UAE also tops the regional rankings across several social media platforms such as Facebook, Twitter and LinkedIn, consistently having one of the highest user penetration users in the region over the past four years. As such, this study will examine social media usage and trends in the UAE this past year, within the larger scope of social media usage in the region and its impact on Arab government, society and everyday life. It is a collaborative effort between the Dubai Press Club and the Governance and Innovation Program at the Mohammed bin Rashid School of Government and builds on the foundation of research conducted by the Program on the potential of social media to drive socio-economic growth and development in the Arab region. The study will comprise three parts: the first presenting the latest social media usage statistics in the region, with a focus on the UAE’s continued and exponential growth in the past few years; the second analyzing the results of a UAE-wide survey on the potential of social media to engage citizens in the design and delivery of public services; and the third documenting the success story that is the UAE Twitter ‘brainstorming session’ on public healthcare and education issues.