Interested in website traffic and engagement metrics? Then you will want to truck over to the Lippincott Library for access to Compete Pro. This Kantar Media product provides specific insight into how the top 1 million websites are performing. Simply type in a domain to see two years of site metrics such as number of unique visitors, paid views, time on site, and visitor demographics. Compete Pro’s key word traffic tool can provide semantic insight into how one stumbles upon a site (and we know a lot of stumbling goes on). There is also a referral traffic tool to easily track which websites are sending visitors where. While Compete Pro was build for marketers internet and new media researchers have a gold mine of data here for the taking.
Remember, this database is available on-site only at Lippincott. No appointment necessary.