In perusing a few issues to sample the range of topics covered and, more specifically, their bibliographies it quickly becomes obvious that the journal extends from the medical rather than the communications or social science literature. Take an article in the fourth issues of 2008, their first year, “The Development of a Local Cancer Awareness Communication Campaign.” The article does not reference any communications or social science journals. Citations come from British Journal of Cancer, Thorax, and The British Journal of General Practice.” This is true for most of the articles. “How to Develop a Cancer Information Internet Strategy” (Volume I, Number 3) cites Journal of Clinical Nursing, British Medical Journal, Oncology Times, New England Journal of Medicine, and European Journal of Cancer. I was able to find a reference to Health Education and Research in a piece called “Case Study: Consumer and Provider Perceptions of Offered Anticipatory Guidance During Prenatal Care” (Volume I, Number 3). Other social science titles I was able to spy include Health Information and Libraries Journal, International Journal of Human-Computer Interaction, Science Technology and Human Values, and Social Science and Medicine. But I had to look very thoroughly to come up with this small incursion from the social sciences. It certainly seems like the field of Health Communication as defined by doctors, practitioners and public health administrators and the one defined by communications researchers have a lot to share in just these kinds of journals. I’ll keep looking for more signs of cross-pollination.
The Journal of Communication in Healthcare has just been added to Penn Library e-resources. In it’s second year of publication, the quarterly publishes practice-oriented articles written by medical practitioners and related professionals, case studies by medical practitioners and communications managers, and research from medical research centres and universities showing how to improve communication management in healthcare, measure its effectiveness, and communicate its value in supporting medical and organizational goals.