Arbitron Cinema Advertising Study; Pew Reports

The Arbitron Cinema Advertising Study 2007 is the follow-up to Arbitron’s 2003 study which examined the size, characteristics, and behavior of movie theater audiences. In this new report, Arbitron focuses on the moviegoer’s relationship with cinema advertising and evaluate its ability to influence young and affluent consumers.

And from Pew:

Public Knowledge of Current Affairs Little Changed by News and Information Revolutions What Americans Know: 1989-2007, a report from the Pew Research Center for People and the Press.

A Quarter’s Worth of News Coverage A new report by the Project for Excellence in Journalism which finds that the four-year-old war in Iraq dwarfed all other topics in the U.S. news media during the first three months of 2007. However, more than 80% of war news focused on Americans — those shaping policy, fighting or affected at home. Only about one-in-six stories was primarily about Iraqis, whether their government, their lives, or their casualties. The 2008 presidential campaign ranked second in coverage with news focusing primarily on Democratic candidates.

Also from PEJ, don’t forget about their annual State of the News Media reports. State of the News Media 2007 has been out since March and is the fourth edition of this reputable report on the health and status of American journalism. (Earlier reports have been highlighted in a previous post.)

Leave a comment