There’s a new watchdog on the block called Kulture, a website devoted to tracking offensive representations of Asian Americans in the media. Explains Kulture’s founder Tim Gupta in the September 28 press release: “Many Asians know TV shows represent them in a bad light. But they may think they’re alone in that view. Kulture spotlights how Hollywood mocks and excludes Asian men while fetishizing Asian women. Kulture helps Asians and those concerned about media racism stay abreast of how Asians are depicted, and we will eventually serve as a platform for them to take action against Hollywood offenders.”
The site is easy to navigate and as it builds up more data it will be interesting to track offenders by media outlets, media types (TV shows, TV ads, movies, magazine ads), most recent offenses, and worst offenses. Offense categories include Denigration (Asians are weak), Denigration (Mockery of Asians), Gender (Asian Woman as plaything to White Male), Gender (White Male gets girl over Asian male), and Self-Aggrandizement (Whites as central), among others. The site welcomes visitor input–anyone who spots an offense is encouraged to file out an Offense Report for refereed inclusion on site. To “join the bleeding-edge of Asian American activism,” simply sign up to receive bimonthly offense reports.
If you read Kulture’s manifesto of sorts–I’m referring to the About Us section–see if you don’t feel the ghost of George Gerbner and Cultivation Theory. A convincing case is built for their enterprise. Television is 1) a storytelling medium, 2) the average person invests five hours a day watching it, and 3) these message (story-delivering) systems, movies included, harbor deleterious effects over time. The effects are most damaging to minorities since identities are by and large socially constructed. Though some research is cited in tandem with a couple of these points, this is classic Gerbner, going back to the early 70s. It’s safe to say he would approve of this project.