Big Data for Media

Just out, a Reuters Institute for the Study of Journalism (University of Oxford) report titled Big Data for Media. Authored by Martha L. Stone, the 33-page report, which looks at the big data phenomenon in the media sector, grew out of interview research with publishers, broadcasters, data scientists, and academics as well as two “Big Data for Media” London-based conferences in 2013 and 2014.

“For newspapers, television, magazines and Internet-only publishers, Big Data strategies can include audience analytics to enable a better understanding and targeting of customers; tools to understand public and private databases for journalistic storytelling; tools to manage and search the exploding amount of video, social media and other content; tools to target advertising and ad campaigns; tools to automate the production of text and video stories, tools to identify waste and enable efficiencies; and much more….While media industries are learning a lot from each other about Big Data, they are also increasingly drawing insights from other sectors beyond the media.” —Report’s introduction

 

Case studies of various media outlets make up the meat of the report.  Outlets include the Huffington Post, Buzz Feed, Financial Times and FT.com, dunnhumbly, Sacramento Bee, Archant, BBC, and CNN.  The pages are data rich in the form of pie and bar charts and other visuals.