The journal is available online fat the Annenberg Libary webpage.
Earlier this year, Scarborough Research, a leading authority on newspaper audience ratings, issued their annual Scarborough Newspaper Audience Ratings Report for 2008 which highlights newspaper ratings for 161 papers in 81 local markets across the United States. The report provides single-source print, website, and Integrated Newspaper Audience (the combined print and online weekly audiences) ratings for newspapers in local markets (DMAs) measured by Scarborough. It is a useful guide for agencies, advertisers, and others in the media business who plan, buy and sell local advertising.
The International Journal of Communication (Volume 2, 2008) devotes a special section to Academic Research and Communications Policy. Monroe Price and Stefaan Verhulst begin the section with an Introduction followed by: The Academic and the Policy Maker, by Peng Hwa Ang; Policy Research in an Evidence-Averse Environment, by Sandra Braman; Research In Government Agency Decisions — Observations About the FCC, by Daniel L. Brenner; Academic Research and Its Limited Impact on Telecommunications Policy Making, by Rob Frieden; Comparative Media Law Research and Its Impact on Policy, by Stefaan G. Verhulst and Monroe E. Price; and The Role of Academic Research in Media Policy Making: The Case Study of Hong Kong, by Mei Ning Yan.
Here’s a useful new site for television industry statistics: TV by the Numbers. Goals as stated by the founders are:
- Provide an online warehouse of useful data about the television industry
- Provide thoughtful and timely analysis on the data, news, and issues that drive the industry
- Make the data easier to understand and absorb both through analysis and charting techniques
- Prognosticate on the future
- Be a favorite destination of those interested or involved in the data that drives the industry
Their publishing schedule is ambitious. Overnight ratings (of only these major networks: ABC, CBS, NBC, Fox, CW) are posted daily; once a week posts include (on specific days I won’t spell out here) top 20 most time-shifted broadcast shows, top 20 most time-shifted cable shows, weekly broadcast network TV ratings, season to date ratings, top 20 broadcast and cable TV ratings, top 20 broadcast shows by age group, top 20 syndicated shows, top 20 most time-shifted syndicated shows, top 20 cable network shows, morning news TV ratings, daytime TV ratings, cable news TV ratings, top 20 sports TV ratings, and top 20 new shows TV ratings.
The site also hosts mini-articles and visitor comments on the horse-race of it all.
The best source for media advertising rates, whether broadcast or print, are the Standard Rate and Data Service Directories. You may not know that the University has a subscription to the online version of this resource (this will be the last year I stock the Circulation volume here at Annenberg). This resource is full of not only ad rates but in the newspaper section, for instance, it provides contact information, commission and cash discounts, general rate policies, black/white rates, color rates, insert rates, mechanical measurements, closing times, special positions, circulation figures, and classified rates. Similar detail applies to business publications, consumer magazines, radio, television, cable, and direct marketing. The SDRS database is available to the Penn community; you’ll need your Pennkey and password off-site.
The End of Advertising As We Know It, a report from IBM’s Institute for Business Value examines the present and future state of advertising. To do so IBM surveyed over 2,400 consumers and 80 advertising executives from around the world. “The IBM report shows increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked. Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising. To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must experiment creatively, become brokers of consumer insights, and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.…The report observes four change drivers tipping the advertising industry balance of power: control of attention, creativity, measurement, and advertising inventories. As shown in IBM’s global digital media and entertainment consumer survey released in August, consumers’ attention has shifted, with personal Internet time rivaling TV time. Consumers have tired of interruption advertising, and are increasingly in control of how they interact, filter, distribute, and consume their content, and associated advertising messages. IBM’s survey findings demonstrated that half of DVR owners watch 50 percent or more of programming on re-play, and that traditional video advertising doesn’t translate online: 40 percent of respondents found ads during an online video segment more annoying than any other format. Amateurs and semi-professionals are increasingly creating low cost advertising content that threatens to bypass creative agencies, while publishers and broadcasters are broadening their own creative roles. Advertisers are demanding accountability and more specific individual consumer measurements across advertising platforms. Self-service advertising exchanges are attracting revenues that were once exclusively sold through proprietary channels or transactions.” –from the press release
Executive Summary Full Report
TV International Sourcebook 2008 is out (and now available in ASC Reference). From Informa Telecoms & Media, this useful resource supplies global television industry data for over 70 countries, featuring
— TV databases for all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across pay TV platforms
—Channel profiles: country-by-country, daily hours of broadcasting, household penetration rates and revenue source for the national channels
—Viewing and programming: information on average daily viewing, share of viewing by channel, split of transmission hours by programme genre, top 10 program listings as well as program budgets for leading national channels
—Pay TV figures: including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
—Advertising data: for tracking advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
—Company specific data: subscriber information, financial highlights and ownership structure information for many of the leading broadcasters
—IPTV figures, including penetration rates and broadband data
—Comparison tables and rankings for all of the featured countries
Countries Covered: Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Latvia, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Serbia & Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, Ukraine, UK, Uruguay, US, US Hispanic, Venezuela
The Arbitron Cinema Advertising Study 2007 is the follow-up to Arbitron’s 2003 study which examined the size, characteristics, and behavior of movie theater audiences. In this new report, Arbitron focuses on the moviegoer’s relationship with cinema advertising and evaluate its ability to influence young and affluent consumers.
And from Pew:
Public Knowledge of Current Affairs Little Changed by News and Information Revolutions What Americans Know: 1989-2007, a report from the Pew Research Center for People and the Press.
A Quarter’s Worth of News Coverage A new report by the Project for Excellence in Journalism which finds that the four-year-old war in Iraq dwarfed all other topics in the U.S. news media during the first three months of 2007. However, more than 80% of war news focused on Americans — those shaping policy, fighting or affected at home. Only about one-in-six stories was primarily about Iraqis, whether their government, their lives, or their casualties. The 2008 presidential campaign ranked second in coverage with news focusing primarily on Democratic candidates.
Also from PEJ, don’t forget about their annual State of the News Media reports. State of the News Media 2007 has been out since March and is the fourth edition of this reputable report on the health and status of American journalism. (Earlier reports have been highlighted in a previous post.)
Now in its 9th edition, The 2007 Entertainment, Media & Advertising Market Research Handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development across all media platforms. Published by the market research firm Richard K. Miller & Associates, this 230+ page handbook offers the latest data on the major advertising and media corporations, consumer uses of media (including multitasking), advertising by medium, political ad spending, cable and satellite services, consumer magazines, the internet, mobile media, newspapers (including online, college and free metro dailies), radio (including satellite and internet), and television (including online, mobile, and digital), filmed entertainment (in theaters and video sales and rentals), live performances and events, recorded music, and video games. There is an extensive section on marketing which includes branding, entertainment, and virtual worlds. Specific ethnic markets focused on are: African American, Asian American, Hispanic American, and Native American; also the Gays and Lesbian market, and markets divided into age groups (Millenials, Gen X, and Baby Boomers) and gender. There is also a section on faith-based media.
The handbook is available in the ASC Library as a print out. The ASC community can request the pdf version from me.
The Parents Television Council (PTC) report “Dying to Entertain: Violence on Prime Time Broadcast Television, 1998-2006,” by Caroline Schulenburg represents their second examination of TV violence during prime time on the six major broadcast networks (ABC, CBS, NBC, Fox, UPN and the WB). Using the previous report, TV Bloodbath (released in December 2003 and analyzing content from the 1998, 2000, and 2002 television seasons) as a baseline, the PTC has discerned some longitudinal trends and qualitative differences over the past eight years. For this Special Report, PTC analysts reviewed programming from the first two weeks of the November, February and May sweeps during the 2003-2004, 2004-2005, and 2005-2006 television seasons for a total of 1,187.5 programming hours.
The PTC, famous for their Family Guide to Prime Time Television which rates TV shows on sex, language, and violence with a simple traffic light meter, does not hide its family values agenda but these reports offer some interesting findings. You can check out their methodology at the site’s FAQ section and learn about their archive of over 95,000 hours of entertainment programming in [a]custom-designed Entertainment Tracking System (ETS) database.