The Arabic Media Center–established in March of 2007 by Emory University’s Department of Middle Eastern and South Asian Studies(MESAS) in conjunction with the Journalism Program–plans to give journalists, scholars, diplomats and leaders of non-governmental organizations the tools to explore perspectives and attitudes of the Arab world that are not always readily apparent. Bonn-based Media Tenor, a media institute in the field of applied agenda-setting research which provides detailed analyses of news reports and strategic media intelligence to major corporations and government agencies (such as the U.S. State Department), is donating the core material for the Center – an analyzable, regularly updated database of Arabic electronic and print media to use for research and training. Members of the Emory community and other scholars and students will be afforded access to the database.
Professor Gordon Newby, chair of MESAS, will serve as the Center’s director and will work with Media Tenor CEO Roland Schatz to create programs and opportunities to link the Arabic print and broadcast media to the Arabic and English-speaking worlds. Schatz founded Media Tenor in 1993 as the first research institute to focus on continuous media analysis.
The Media Tenor Research Journal is available (2003-present) in the Annenberg Library.