Announcing: Cases in Public Health Communication & Marketing, an open access, peer-reviewed journal containing case studies that dissect contemporary work in the fields of public health communication and social marketing. Each case identifies the lessons learned from a recent public health program – whether successful or not – for the purpose of improving the practice of public health communication and marketing. All peer-reviewed case studies in the journal were developed through a collaborative process that required graduate students and their faculty advisers to partner with the practitioners who implemented the public health program.
From CPHCM mission statement:
This journal is intended to advance practice-oriented learning in the fields of public health communication and social marketing. As the first journal in these fields to focus exclusively on case studies, we publish peer-reviewed, commissioned and sponsored cases that have the potential to teach and improve the practice of public health. Each case we publish describes a public health program – or some aspect of a public health program – that is based at least in part on communication or marketing methods. We believe there is much to be learned by critically analyzing real-world experience. Unlike at NASA, at this journal failure is an option. We encourage analysis of both successful and failed programs. By providing a platform to critically assess real-world case studies, this journal hopes to raise the bar on the practice of public health communication and marketing.