‘Tis the Season for Political Advertising Resources

Don’t forget about the Political TV Ad Archive if you are interested in searching and viewing 2016 political TV ads in select key markets. (I wrote about it in previous post in February.) 

Incidentally, The Political TV Ad Archive is a project of the Internet Archive which just announced a new collaboration with the Annenberg Public Policy Center  “to help journalists and the public better understand how television news shows present what happens in the debates in post-debate TV coverage.” APPC will do the analyzing of post-debate coverage while the IA will provide researchers with real-time access to debates and post-debate coverage.  See press release here.

ad2If you are interested in tracking what candidates are spending on ads down to the city level, the Lippincott Library has the tool for you in Kantar Media’s Ad$pender.  AdSpender provides advertising expenditure information on brand/product categories, industries, and companies across various media types including cable and network TV, broadcast radio networks, magazines, and newspapers. Political campaign ads are one of the “products” in its data offering.  Want to compare candidate spending in two battleground states? Colleague Mia Wells has just posted a very useful walk-through in Datapoints: A blog from the Lippincott Library of the Wharton School of Business on how to navigate AdSpender for just this sort of query, Election 2016: By the Ad$pend.