Generation M2: Media in the Lives of 8- to 18-Year-Olds

Here’s just one finding from the Kaiser Family Foundation’s sweeping report on the media use of youth as quoted from the Press Release:

Big changes in TV. For the first time over the course of the study, the amount of time spent watching regularly-scheduled TV declined, by 25 minutes a day (from 2004 to 2009). But the many new ways to watch TV–on the Internet, cell phones, and iPods–actually led to an increase in total TV consumption from 3:51 to 4:29 per day, including :24 of online viewing, :16 on iPods and other MP3 players, and :15 on cell phones. All told, 59% (2:39) of young people’s TV-viewing consists of live TV on a TV set, and 41% (1:50) is time-shifted, DVDs, online, or mobile.

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people’s media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

The report was released on Wednesday, January 20, 2010, at a forum in Washington, D.C. The report itself, as well as a webcast of the event surrounding it’s release and a documentary on children’s media use can be found here.

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