Flarf, both a verb (the act of surfing the web and cobbling internet words and phrases together to create poetry) and noun (the result of such activity) is getting a lot of attention these days in and outside the poetry world. Kenneth Goldsmith (poet and conceptual artist) writes on two 21st Century controversial and new media-based poetry movements in the latest issue of Poetry.
Our immersive digital environment demands new responses from writers. What does it mean to be a poet in the Internet age? These two movements, Flarf and Conceptual Writing, each formed over the past five years, are direct investigations to that end. And as different as they are, they have surprisingly come up with a set of similar solutions. Identity, for one, is up for grabs. Why use your own words when you can express yourself just as well by using someone else’s? And if your identity is not your own, then sincerity must be tossed out as well. Materiality, too, comes to the fore: the quantity of words seems to have more bearing on a poem than what they mean. Disposability, fluidity, and recycling: there’s a sense that these words aren’t meant for forever. Today they’re glued to a page but tomorrow they could re-emerge as a Facebook meme. Fusing the avant-garde impulses of the last century with the technologies of the present, these strategies propose an expanded field for twenty-first-century poetry. This new writing is not bound exclusively between pages of a book; it continually morphs from printed page to web page, from gallery space to science lab, from social spaces of poetry readings to social spaces of blogs. It is a poetics of flux, celebrating instability and uncertainty.
–Kevin Goldsmith, “Flarf is Dionysus. Conceptual Writing is Apollo,” Poetry (July/August 2009)