Consumer Use Of The Internet & Mobile Web 2008

Richard K. Miller & Associates’ handbook, Consumer Use Of The Internet & Mobile Web 2008, compiles top-line consumer Internet use and expenditure data (estimated at $350 billion) into a single reference, with information sourced from Bridge Ratings, Center for the Digital Future at the University of Southern California, ComScore, eMarketer, Forrester Research, Harris Poll, Hitwise, In-Stat, Internet Retailer, Ipsos Insight, JupiterResearch, M:Metrics, MediaPost, Nielsen Online, Online Publishers Association, Pew Internet & American Life Project, among many others. Slated to be updated annually, it provides the most comprehensive assessment of the entire scope of consumer use of the Internet available from any one source. The market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses wireless Internet access and applications using cellphones, PDAs, and other mobile devices.

Table of Contents: 1: Internet Access & Usage 2: Expenditure Assessment 3: Online Demographics 4: Web 2.0 PART I: ONLINE ACTIVITIES 5: Blogs 6: E-commerce 7: E-mail & Instant Messaging 8: Podcasting 9: Search 10: Social Networks 11: User-generated Content 12: Virtual Worlds 13: Voice-over Internet Protocol PART II: ONLINE ENTERTAINMENT 14: Digital Music 15: Internet Radio 16: Internet TV 17: Online Video PART III: ONLINE CONTENT 18: Educational & Reference Websites 19: Fantasy Sports 20: Leisure Activities
21: Online Dating 22: Online Gambling 23: Online Health Search 24: Online Mapping 25: Online Travel 26: News 27: Social Shopping 28: Sports Online 29: Other Content PART IV: THE MOBILE WEB 30: Mobile Access 31: Mobile Applications

This title is available in Annenberg Reference.

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