Collection of Historic Presidential Campaign Television Ads

Another post on the rhetoric front…The Annenberg Library has just purchased a collection of historic presidential campaign television ads made available by the combined efforts of Darrell West at Brown University and L. Patrick Devlin at the University of Rhode Island. The Devlin/West archive, as it is referred to in a recent NCA Mass Communication Division’s Gatekeeper, is broken down in the following sections (DVDs):

Types of Presidential Ads 1952-2004 (60 minutes) The best (according to Brown and Devlin)1952-2004 talking head, documentary, testimonial, negative attack, person-in-street, humor, music, response, party, PAC, and taxation ads
2004 Presidential Ads (107 minutes)
2000 Presidential Ads (99 minutes)
1996 Presidential Ads (107 minutes)
1992 Presidential Ads (87 minutes)
1996 Presidential Ads (100 minutes)
1988 Presidential Ads (60 minutes)
1984 Presidential Ads (47 minutes)
1980 Presidential Ads (44 minutes)
1952-2000 Short Ads, 30 and 60 second ads (95 minutes)
1952-1996 Long Ads, of two to five minutes (141 minutes)

1952-2000 Negative Ads (81 minutes)

These DVDs are Library use only.

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